A bird’s-eye-view photo of UP Health System - Marquette.

Marketing & Communications Coordinator with
UP Health System

From October 2020 to September 2022, I worked as a Marketing & Communications Coordinator with UP Health System, supporting three hospitals across the Upper Peninsula of Michigan. UPHS is one of the region’s largest employers, as well as the region’s Level II Trauma Center.

The marketing team keeps the community and staff informed, markets the health services offered across the system, shares incredible patient stories happening here, and more. My team handled all internal and external communications across the system—from TV commercials and press releases to the website and social media content.

It was challenging to manage so many different projects, but we had a strong team. It also helped to hear tons of positive feedback from staff and the community about all the stories we shared and promoted. The most rewarding part of the job was being able to both share engaging stories and help frontline staff feel recognized.

This page serves as a repository for the public MarComm work I’ve contributed to the UPHS. All thoughts, opinions, and linked information sources are my own. I am not acting as an authorized spokesperson for UPHS.

Writing Samples — Testimonial Stories

True stories from real patients are extremely valuable. The Marketing team encourages providers across all specialties to let us know when a patient is interested in sharing their story.

I interviewed patients for our website, blog, and social media. Then, I created a written piece along with photos and sometimes video. Local news stations often pick up the stories I wrote by publishing them in the newspaper and/or featuring them during TV news stories.

Portfolio - Marketing & Communications Coordinator with UP Health System

Cardiac Emergency in the Heart of the UP | John's Story

I revamped this amazing story from John about his experience in the Cath Lab at UP Health System to highlight the new video we created after the initial launch of the written piece.

Unstoppable | Robin's Story

I created this written piece to pair with the TV commercial we filmed featuring Robin’s story.

First, Walking. Next, Adventuring | Matt's Story

I interviewed and wrote this story about a patient’s recent life-changing experience in the Inpatient Rehabilitation Program at UP Health System - Marquette.

Cardiac Emergency in the Heart of the UP | John's Story

I interviewed and wrote this story about a patient’s recent heart emergency that landed him at UP Health System - Marquette. This turned into a great opportunity to highlight a success story in the highly-accredited Cath Lab.

Navigating Diabetes | Phil's Story

I interviewed and wrote this story about a patient’s life-changing experience with the Diabetes Services team at UP Health System - Marquette.

Keeping You Moving with Physical Therapy | Norbert's Story

I interviewed and wrote this story about a patient’s impressive progress with the help of regular physical therapy sessions at UP Health System - Marquette.

Losing Pounds and Gaining Life | Carl's Story

I interviewed Carl and wrote this story based on his experience in the cardiac rehabilitation program at UP Health System - Marquette.

Robotic-Assisted Surgery, Human-Driven Recovery | Linda's Story

I interviewed and wrote this piece to promote a fascinating new service at UP Health System - Marquette: robotic-assisted surgery.

Lauri's Angels | Dozens at UP Health System Donate Gifts to Local Teens

The Marketing department got word that a group of staff had joined forces for an awesome holiday charity project, so we used the opportunity to write up the story.

Baby Julia's Story

I interviewed and wrote this piece to share a family’s experience after taking their toddler to the emergency room for the first time.

Bruce's Story

I interviewed and wrote this story about a retired Paramedic’s visit to the emergency room.

Paid Media Samples — TV Network Spots

The marketing department worked alongside a local videography company to produce high-quality video pieces for commercial spots, rotating several times a year on sponsored networks across the Upper Peninsula. My team and I primarily focused on the script, branding, and overall messaging, while our amazing videographer handled the professional-quality lighting, camera equipment, and final editing.

Portfolio - Marketing & Communications Coordinator with UP Health System

Cardiac Emergency in the Heart of the UP | John's Story

This video shares the story of John, who was struck with a heart emergency while sightseeing in the UP.

Robin's Story

This video shares the story of Robin, who experienced a close call with cancer.

#GetVaccinated to Protect Yourself and Others

This video invites the community to discuss any concerns about the COVID-19 vaccines with their healthcare provider — they are here and ready to listen.

Be a #VaccineHero | UP Health System

This 30-second paid media spot aimed to encourage those who are able in our community to get vaccinated against COVID-19.

Behind the Mask | UP Health System - Marquette

This video aimed to give our community a better understanding of how our staff felt during the earlier stages of the pandemic.

I Wear a Mask | #MaskUP

This 30-second paid media spot aimed to promote universal masking to prevent the spread of COVID-19.

Content Marketing Samples — Social Media

I produced content like blog pieces and press releases to promote hospital services, celebrate health observances, and highlight our staff on our social media platforms.

Portfolio - Marketing & Communications Coordinator with UP Health System

Renewal of Breast Imaging Center NAPBC Accreditation

I put together this press release and blog piece to celebrate the achievement of the Breast Imaging Center in renewing the NAPBC accreditation.

Latest Recipient of the Dr. Julianne Kirkham Award

Each quarter, an employee committee selects the next recipient for the Dr. Julianne Kirkham Award. I created this announcement to share with staff and the community.

Renewal of Chest Pain Center Accreditation with Primary PCI

I put together this press release and blog piece to celebrate the hard work of the Heart & Vascular team in renewing the Chest Pain Center accreditation.

Ann Clancy-Klemme Named UP Health System – Marquette 2022 Mercy Award Winner

I wrote this press release and blog piece to share the recipient of the 2022 Mercy Award at UP Health System - Marquette.

Renewal of Cardiac Cath Lab Accreditation with PCI

I put together this press release and blog piece to celebrate the hard work of the Heart & Vascular team in renewing the Cath Lab accreditation.

Announcing the Recipient of the Dr. Julianne Kirkham Award

Each quarter, an employee committee selects the next recipient for the Dr. Julianne Kirkham Award. I created this announcement to share with staff and the community.

UP Health System – Marquette Nationally Recognized with an ‘A’ Leapfrog Hospital Safety Grade

I wrote this press release and blog post to announce the latest high marks from Leapfrog for UP Health System - Marquette.

Preparing for Your New Baby | Resources Available for Expecting Parents

I wrote this blog piece to help announce new, virtual Childbirth Education resources available at UP Health System.

Staying Active Can Help Fight Cancer

With the help of a physical therapist, I wrote this blog piece for National Cancer Prevention Month.

Cervical Disc Replacement | Content Marketing for Neurosurgery

I wrote this blog piece to promote a procedure in Neurosurgery and educate the public about Brain & Spine offerings at UP Health System.

Having Fun Supports Health & Well-Being | Recreational Therapy Month

I wrote this blog piece to highlight the Recreational Therapists at UP Health System, and celebrate Recreational Therapy Month.

Summer Safety: Keep Summer Fun & Injury-Free

I wrote this blog piece to share summer safety reminders with our social media audience.

Video Sample - Social Media

We also created in-house videos to share on social media. To produce these videos, I wrote a storyboard/script, scheduled staff to participate in the video, filmed and captured audio, and pieced everything together using professional Adobe software: Premiere Pro and After Effects.

Family Birthing Center - Virtual Tour
We created this video to highlight the Family Birthing Center at UP Health System - Marquette. This video also helps expecting parents explore the unit virtually.

UP Health System - Marquette is the UP’s regional referral center and home to the UP’s only Neonatal Intensive Care Unit (NICU), so this virtual tour will also help reach patients who may live farther from the hospital and have a harder time visiting before their due date.